What is Motion Design?

Motion design, simply put, is design in motion. It’s a type of animation that expands upon the compositional principles of graphic design. A motionless design tells an unchanging story. Manipulate time, sound, and space within that design and you tell a new kind of story–one that unfolds with motion.

Motion design is everywhere. It’s a GIF on Instagram by that brand you follow, a launch video of that new app you heard about, or a title sequence to that TV show you just started. Digital technologies continuously innovate around motion, providing a surplus of platforms to inform and entertain on.

Motion design is a potential-packed and increasingly prevalent creative medium; it's also super fun, so dive in.

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